Arthur Mackenzie Properties Group (AMPG), recently announced that sales of custom units at Plazzo Residence in Jumeirah Village Triangle (JVT) have closed by 60 percent.
Plazzo Residence is a ready-to-move-in mid-rise development in JVT Dubai developed by Plazzo Development, featuring a modern collection of 68 studios, 29 one-bedroom apartments and 13 two-bedroom apartments. The project received an overwhelming response for having a zero down payment and 36 installments after “moving in”.
The sales execution was a huge success and progressed with a record number of 4,500 inquiries within the first four days of launch, particularly from end-users and a large group of investors.
AMPG has earned an outstanding reputation for its investments and portfolio management of both residential and commercial properties, and is known for creating value for a diverse range of clients.
The company recently took over the sales and marketing side of Plazzo Residence, and designed a unique sales proposition based on an attractive down payment option with 36 equal instalments.
“Marketing and sales strategies must be designed in line with market conditions and customer sentiment. Based on our customers’ feedback and our research, we realized that a payment plan of this kind was the need of the hour, and with the sales results and benefits recorded we were clearly right,” said Shaher Mousli, CEO of Arthur Group. McKenzie Real Estate: “We are very pleased with what the team has achieved, and we remain steadfast in our commitment to our clients.”
Following the success, Arthur Mackenzie’s next project – Arthur Mackenzie-designed Plazzo Heights, a mixed-use project, is scheduled to launch in December and promises an attractive proposition for investors at launch as well.
