Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles, parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs more than 25,000 people and has invested more than €11 billion in Europe since 1990. Its eight European plants are located in Portugal, the United Kingdom, France, Poland, the Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 national marketing and sales companies and approximately 2,800 retail outlets in 53 countries (EU, UK, EFTA countries + Russia (Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a market share of 6.4%. For more information visit Facts and figures (toyota.eu) And www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In its pursuit of “Mobility for All,” Toyota aims to create safer, more connected, more inclusive and sustainable mobility to achieve its mission of producing “Happiness for All.” In Europe, TME has launched the KINTO mobility brand, which offers a range of mobility services in 14 countries, and is growing its B2B sales of zero-emission fuel cell products and engineering support. By contributing to the United Nations Sustainable Development Goals, Toyota is working to achieve carbon neutrality across its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035, and will continue to offer a full range of electric powertrains to customers in all across the region with its plug-in hybrid engine. Electric vehicles powered by batteries and fuel cells.
Toyota views hydrogen as one of the building blocks towards carbon neutrality, using fuel cell technology for mobility and in the broader economy beyond transportation. As a hydrogen pioneer, Toyota’s advanced fuel cell technology is already integrated into passenger cars, buses, trucks, trains, marine and stationary applications for a range of commercial customers and other OEMs. To meet growing demand in the region, TME began production of the second generation of compact fuel cell modules in Europe in January 2022. In terms of infrastructure, Toyota’s long-term vision is to establish 700 bar as the standard for fuel cell electric vehicles and products.
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